Paola OrtegaMore than sombreros, spice, and tequila: The Latinx Consumer in the USDid you know Latinos make up almost 20% of the consumers in the US? They conform half of the foreign born US population and represent the…·3 min read·May 1, 2023--3--3
Paola Ortega7 Things You Should Never Do While PitchingWe’ve all been there. Giving our absolute best on an elevator pitch with the one person we always wanted an opportunity with, or reaching…·3 min read·Nov 1, 2022--3--3
Paola OrtegaCoin Brands: There Is More Than One Target. Or None?When we think about a brand’s “target”, the first thing that pops into our mind is the client who will purchase our product or service…·3 min read·Apr 21, 2021----
Paola OrtegaTaking employee — centric decisionsMarket trends have direct impact in decision-making in every company. This constantly affects the way of work, employee sentiment, and…·2 min read·Aug 18, 2020----
Paola OrtegaFrom User-Centric To User Health-CentricContactless experiences… Welcome to the new normal.·2 min read·Jun 11, 2020----